Communications Analyst

The Communications Analyst will support and coordinate the delivery of the firm’s communications, marketing and campaign development, brand, and media strategy development as they continue to drive innovation, creative thinking, and alternative ways of delivering outcomes in line with the communication objectives as well as supporting the delivery of strategic plans for all business units.


Responsibilities

Marketing: Disseminate information about the brand

• Support in disseminating information about the brand.
• As guided, develop and implement external marketing campaigns.
• Monitor media compliance and evaluate the impact of campaigns.
• Increase the firm’s brand awareness.
• Primary support in developing and implement internal marketing campaigns.
  
  

Public Relations: Enhance the image of the brand

• Enhance the image of the brand by developing high-quality, engaging content for various platforms for the various social media platforms.
• Build and maintain strong media relations.
• Protect the brand from any PR crisis/manage any potential PR crisis.
• Generate Advertising Value Equivalent (AVE) for the firm by using the social media analytics monitoring tools and track all media mentions of the firm across various platform.
• Plan and manage Corporate Social Responsibility (CSR) programs.
  
  

Digital: Grow the Online Customer Base

• Generate leads for the business.
• Generate fans on all our social media platforms.
  
  

Events: Coordinate external brand events

• Plan and execute the launch of new projects, events, and programs.
• Assist with internal events to enhance brand visibility for the firm.
  
  

Branded Items: Coordinate Internal branding

• Conduct brand guideline training with all staff, consultants, and contractors.
• Support all departments with branding items.
  
  

Qualifications And Experience

• Bachelor’s degree in communication, marketing, or any related field.
• Minimum of three years of experience in a communications or marketing role.
• Some experience in developing and implementing communication programs is a plus.
• Ability to organize, prioritize, and manage multiple tasks under pressure.
• Familiarity with digital and social media tools and techniques.
• Good verbal and written communication skills.