Customer Growth Specialist

Requirements

• Bachelor’s degree in Business Studies, Social Sciences, or a related field from an accredited institution (or equivalent experience).
  
• At least 5+ years of experience in program sales, business development, or a related field.
  
• Strong  project management skills to monitor and manage the business development process from lead generation to closure.
  
• Familiarity with business learning programs and SME development.
  
• Experience using Zoho or other CRM systems is highly desirable.
  

Sales and Recruitment

• Develop and implement sourcing strategies to drive sales and recruit participants for AMI’s impact programs.
  
• Identify and engage potential candidates for the CapPlus BDS for Ghana MSMEs Program and other AMI initiatives.
  
• Conduct outreach activities, including cold calls, emails, social media engagement, and participation in networking events, to generate leads.
  

Relationship Building

• Build and maintain strong relationships with stakeholders, including entrepreneurs, business leaders, industry associations, and partner organizations.
  
• Serve as a liaison between AMI and prospective participants, providing clear and detailed information about program benefits, requirements, and application processes.
  

Enrollment Management

• Oversee the end-to-end enrollment process, from initial contact to program admission, ensuring a seamless and professional experience.
  
• Collaborate with the marketing and  communications team to design and execute promotional materials and campaigns that attract high-quality applicants.
  

Strategy Implementation

• Contribute to the development and refinement of regional recruitment strategies to meet and exceed enrollment targets.
  
• Analyze market trends, competitor activities, and participant feedback to continuously improve recruitment strategies.
  

Data Management and Reporting

• Maintain accurate records of recruitment activities and interactions in AMI’s CRM system.
  
• Prepare regular reports on recruitment metrics, progress toward targets, and actionable insights from the field.