Marketing Analyst

About TATC:

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.

Our vision is to be Africa's solution to bridging the talent gap.

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

About BrighterMonday Uganda:

We are Uganda’s leading tech-enabled career development and recruitment platform, connecting qualified job seekers with verified employers.

Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.

We offer online career development support, training services, and personalised HR solutions for job seekers and employers. 

Position Summary: 

As the Marketing Analyst, you will play a key role in strengthening our marketing performance through data-driven insights. Your day-to-day focus will be collecting, analysing, and reporting on critical marketing data to guide strategic decisions, optimise campaigns, and ensure that all marketing initiatives deliver high-impact results. 

You will work closely with cross-functional teams to provide clear, actionable insights, enhancing our ability to meet company goals and serve our customers effectively.

Key Responsibilities:

• Collect, organise, and interpret data from various marketing channels (digital, social, traditional) to measure effectiveness of campaigns and initiatives.

• Develop and maintain regular reports and dashboards to track KPIs, marketing performance, and ROI across all channels.

• Provide data-driven recommendations for optimising marketing strategies, budget allocation, and resource utilisation.

• Collaborate with cross-functional teams (sales, product, business intelligence) to align data analysis with broader organisational objectives.

• Monitor market trends, competitor activities, and industry developments to identify growth opportunities.

• Conduct in-depth customer and audience analyses to inform targeting strategies and improve lead generation.

• Work with marketing managers and stakeholders to support campaign planning with data insights, forecasts, and scenario analyses.

• Ensure data accuracy and integrity by implementing best data collection and management practices.

• Present clear, concise findings to stakeholders, translating complex data into actionable recommendations.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.

• Proven experience in data analysis, reporting, and delivering insights—ideally in a marketing or digital-focused environment.

• Proficiency with analytics tools (e.g. Google Analytics, Excel, BI dashboards) and familiarity with CRM systems and marketing automation platforms.

• Strong analytical, problem-solving, and critical-thinking abilities.

• Excellent written and verbal communication skills—capable of presenting findings to technical and non-technical audiences.

• Ability to manage multiple projects and deadlines in a fast-paced, high-growth setting.

• Keen understanding of digital marketing metrics, including SEO, SEM, social media, and email marketing performance.

• A detail-oriented approach, ensuring accuracy and data integrity in all reports.

Collaboration:

Suppose you are a data-savvy professional passionate about unearthing insights, influencing strategic marketing decisions, and driving measurable business results. We encourage you to apply for this role.

How to Apply:

All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section