Marketing Associate [Events & Activations]

About TATC:

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.

Our vision is to be Africa's solution to bridging the talent gap.

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

About BrighterMonday Uganda:

We are Uganda’s leading tech-enabled career development and recruitment platform, connecting qualified job seekers with verified employers.

Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.

We offer online career development support, training services, and personalised HR solutions for job seekers and employers. 

Position Summary: 

As a Marketing Associate [Events & Activations], you will be vital in organising, executing, and optimising on-ground events and brand activations to drive awareness, engagement, and partnerships for BrighterMonday Uganda. 

Working closely with cross-functional teams, you will ensure our brand maintains a strong, consistent presence at career fairs, workshops, expos, and other activations that reinforce our position as a trusted partner in career development and recruitment.

Key Responsibilities:

• Develop and coordinate event calendars, activation plans, and logistics to support BrighterMonday Uganda’s partnership and impact initiatives.
• Oversee on-ground activities during events, from setting up branded materials and liaising with vendors to providing support and an engaging experience for attendees.
• Ensure all events and activations adhere to brand guidelines and messaging, maintaining our position as Uganda’s premier career development and recruitment platform.

• Collaborate with internal teams (Sales, Partnerships, Product, CX) to align event objectives, gather necessary resources, and report on performance metrics post-activation.

• Assist in managing budgets for events and activations, optimising costs while ensuring a high return on investment and brand impact.

• Identify, negotiate, and manage relationships with event vendors, venue managers, and relevant partners to maximise brand visibility and reach.

• Track and analyse key metrics (attendance, lead generation, conversions, partner feedback) to measure the effectiveness of each event or activation, providing insights for continuous improvement.

• Stay informed on emerging trends, competitor activities, and industry best practices in events and activations to keep BrighterMonday Uganda at the forefront of innovation.

• Prepare comprehensive post-event reports, including performance insights, learnings, and recommendations for future improvement.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• At least 2 years’ experience in organising, managing, or supporting events and activations, ideally in marketing, media, or a related field.

• Strong organisational and project management skills, with the ability to handle multiple projects under tight deadlines.

• Excellent interpersonal and communication skills for effective vendor and stakeholder relations.

• Proficiency in budget planning and resource allocation to ensure high-impact events at optimal costs.

• Demonstrated ability to measure and analyse event performance metrics, translating insights into actionable recommendations.

• Familiarity with digital marketing channels and social media strategies to amplify event visibility.

• Team player with a proactive mindset, capable of working cross-functionally in a fast-paced environment.

• Enthusiasm for career development and recruitment, and a passion for creating engaging brand experiences.

Collaboration:

If you are passionate about delivering outstanding event experiences, have a keen eye for detail, and thrive in a dynamic environment, we encourage you to apply for the Marketing Associate [Events & Activations] role. Join a dedicated team transforming Africa’s career development and recruitment landscape.

How to Apply:

All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section