Marketing Campaign Manager

Brief Job Summary:

The Campaign Manager works with the Head of Unit to create, execute, and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives.

Key Duties & Job Responsibilities

Functional: 

• Create integrated marketing campaigns based on market segments to increase listings, employer leads, and increase core business metrics. 
• Supervise the execution, monitoring, and measurement of marketing campaigns and their success. 
• Build close connections with the media to capitalize on PR opportunities 
• Plan and manage events in order to drive conversions and target personas 
• Ensure campaign implementation and follow organizational guidelines. 
• Supervise internal and external stakeholders for the successful implementation of marketing campaigns. 
• Effectively execute media buying activities, events and other offline initiatives 
• Ensure adherence to visual guidelines across all channels 
• Own brand voice for the business 
• Build relationships with valuable partners on the ground 
• Build relationships with the in-house sales team and other key stakeholders. 

Organizational: 

• Manage marketing colleagues to ensure omnichannel marketing campaign execution 
• Communicate with colleagues and share insights on Slack 
• Utilize Trello to update task status 
• Weekly coordination and training with the direct reports 
• Weekly ongoing update/strategy meetings with CEO, 
• Bi-weekly strategic call with the Head of Marketing 

Reporting: 

• Report on the impact of campaigns & initiatives 
• Update the marketing master as required 
• Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along  with reasons and action items
• Any other related activities and assignments as assigned by the supervisor.

KPIs to measure success

• Effective planning and execution
• Effective and clear communication
• Teamwork
• Cost per lead
• ROI
• Brand Awareness
• Social Media Engagement

Key Relationships

• Head of Marketing 
• Head of Programmes and Partnership 
• Marketing Managers 
• Product Managers 
• Marketing Specialists 
• Sales Team 
• Graphic Design Team 
• Customer Experience Team 
• Business Intelligence Team

Person Specifications:

Qualifications: 

• B.Sc. in Business Administration, Science in Marketing and related disciplines

Years of Experience:

• 3-5 years combined work experience

Skills required to perform the Job: 

• Exceptional creativity and innovation
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Professional approach to time, costs and deadlines

How to Apply:

All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section