Job Summary
Position: Market Insights specialist As a Market Insights Specialist, you will play a pivotal role in driving the company’s growth by identifying and evaluating new market opportunities. Your insights will directly influence strategic decisions, partnerships, and market expansion plans. This role requires deep research into market trends, regulatory landscapes, and customer behavior to build actionable business cases. The ideal candidate will possess a solid understanding of the sports betting and online casino market, exceptional relationship-building skills, and a proven ability to contribute to business growth targets.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
About the Company:
We are a leading iGaming company in the entertainment sector, operating in several African markets. With a sophisticated technology platform and years of expertise, we are proud to be a key player in the industry. Join us in shaping the future of gaming in dynamic and rapidly growing markets.
Reports to: Chief business development officer
Location: Uganda/Kenya/Rwanda (any)
Responsibilities:
- Conduct in-depth market research and analysis to provide actionable insights on potential markets, trends, and growth opportunities.
- Evaluate regulatory, tax, and operating ecosystems to inform business strategies and ensure compliance.
- Develop data-driven business cases and strategic recommendations for market entry and expansion.
- Collaborate with internal teams, including marketing, product development, and operations, to align on market-entry plans.
- Build and maintain relationships with key stakeholders, including regulatory authorities, local partners, and industry influencers.
- Monitor competitor activities, customer behavior, and market dynamics to provide insights for decision-making.
- Send periodic reports on competitor activities across markets
- Assist in formulating business development strategies aligned with company objectives and market trends.
- Stay up-to-date with industry regulations and ensure alignment with all legal and compliance requirements.
- Coordinate the seamless execution and launch of new market initiatives.
Qualifications and Skills:
- Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. Advanced degrees are a plus.
- 3-5 years of experience in business development, market research, or strategic planning, preferably in the sports betting, gaming, or fintech industries.
- Proven track record of identifying and capitalizing on market opportunities.
- Strong analytical and problem-solving skills with experience in data interpretation and reporting.
- Proficiency in research tools, CRM systems, data analysis software, and MS Office Suite.
- Exceptional interpersonal and relationship-building abilities, with strong communication skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
- Knowledge of local and international sports betting regulations, trends, and technologies.
- Demonstrated adaptability and capability to work in cross-functional, multicultural teams.
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